Actor Liam Neeson recently confessed in a podcast that he had absolutely no idea what…

Mahabali reimagined in Deconstruct’s Onam 2025 campaign titled “Kuda Mathram Mathiyavilla”  The festive beats continued as…

From skincare to infant formula, parents want the best  | Photo Credit: iStock Indian parents…

India’s recent ban on money-based online gaming has set off a storm in a teacup…

Is Japan’s Dentsu group contemplating selling its international business? Media reports suggested a sale, describing…

Kerala Tourism UK F-35B advertisement; memes on popular shows and films When a British F-35B…

This year’s campaign stressed: true freedom is only realised when no child goes to bed…

Actors Amitabh Bachchan and Dharmendra in a still from ‘Sholay’ Exactly fifty years ago, in…

The crisps are laced with natural ingredients like turmeric, ginger, black pepper and green tea antioxidants…

Four packets of Maggi noodles were ordered every minute throughout the year. | Photo Credit:…

Actor Kalyani Priyadarshan in the ad. When your eyes smile, the whole face smiles, declares actor Kalyani…

South Indian Bank’s Onam film makes a heartfelt call to every Malayali, wherever they are,…

Sujata Appliances Onam campaign is also about homecoming. But it’s completely different – it’s about…

Weaving in tradition

It’s 25 years of Škoda Auto in India and the auto brand’s new campaign pays homage…

(from left) Rajiv Kumar, Vice Chairman, DS Group, and Prasanth Kumar, CEO, WPP Media, South Asia FMCG…

Colloquially speaking

New report on snacking challenges assumptions driving marketing investments

A few months back, I wrote about AI adoption in Indian advertising, close on the…

In an audacious move, Christopher Nolan’s film The Odyssey opened for ticket sales a full…

Friendship Day gets a fresh twist this year with Bingo!’s new campaign, ‘From BFF to…

F1 is a 2025 American sports drama film directed by Joseph Kosinski and stars Brad Pitt as Formula One racing driver Sonny Hayes…

If there is one thing in the kitchen that Indians are very particular about, it’s…

DOS AND DON’TS: Sahil Chopra, Chairman, Indian Influencer Governing Council For many brands, influencers have…

Former Viacom18 COO launches House of IPs

Vinsmera Jewels’ sparkling ad campaign, which is breaking the internet, opens on a film set…

GREAT UNIFIER: Commuters of all hues ride the metro | Photo Credit: SUDHAKARA JAIN When…

Processed foods typically mention saturated and transfat per serving. But how will you know whether,…

A likely drop to a record low in July is prompting calls for at least…

Luggage brand Safari and wearable tech company boAt have come together to help you keep…

FURRY RELATIVE: India’s pet population is set to touch 40 million | Photo Credit: Dimple…

Fifteen years ago, the Great Indian Influencer was a perfectly coiffured, English-medium-type blogger (Wordpress, usually)…

For the last few months, Swiggy, India’s hyperlocal food delivery platform, had been involved in…

SHOT AT FAME: Apple’s award-winning ‘shot on iPhone’ campaign has driven brand affinity for nearly…

PUNJABI PATTY: Burger Singh is high on desi flavours Yashveer Yadav is enjoying his new…

Casual footwear company Crocs served us a playful K-drama-Bollywood crossover that totally stole our heart.…

Adieu, Cannes! India returned from the 2025 Cannes Lions International Festival of Creativity with 32…

ORGANIC APPEAL: Greenery at Bengaluru airport | Photo Credit: Shivendu Jauhari Is it possible that…

RAPT FACTOR: Krafton India’s 24-minute ‘DoomTroopers’ campaign Seen the Sleepy Cat “slap facial” ad that…

Recently, Mark Read stepped down as advertising behemoth WPP’s global CEO, and a not-so-secret reason…

What’s cooking at the ‘Olympics of creativity’

BREAKING THE CLUTTER: Yourri Guerassimov, CEO and CCO , Marcel “Creativity in agencies should really…

Rohit Ohri, Founder, Ohriginal | Photo Credit: Advertising veteran Rohit Ohri, who retired from FCB…

PUMA India’s new Instagram campaign, ‘RCB Shotline’, which features Virat Kohli, Usain Bolt, PV Sindhu,…

IT’S A STRETCH! Luxury sleeping pod for business-class nomads | Photo Credit: Chesky_W Last month,…

Takeaways from Goafest2025, where the ad and marketing community aired its worries about the future

MESSAGING MATTERS: Col Sofiya Qureshi (left), Foreign Secretary Vikram Misri, and Wing Commander Vyomika Singh…

Mayo Murasaki, a Hindi-speaking Japanese YouTuber At the inaugural World Audio Visual & Entertainment Summit…

HERITAGE INC: Godrej Enterprises Archives records the nation’s history through the evolution of the company’s…

Actor Neena Gupta and her daughter Masaba bring a smile to your lips in Myntra’s…

In yet another structural shift, WPP has moved creative agency Grey from the AKQA group…

PIE CHART: A delivery platform sent out 5.84 crore pizzas in 2024 | Photo Credit:…

BUY WORD: E-commerce drives 21 per cent of India’s digital ad market | Photo Credit:…

Sunscreen wars spilled over into some opportunistic campaigns, but it was the tech-fuelled melodic ode…

Bollywood actor Shah Rukh Khan speaks during a session titled ‘The Journey: From Outsider to…

Advertising as we know it seems nearly dead. Brands are seen making more Instagram reels…

GRT Jewellers has launched a special sales campaign Akshaya Tritiya, titled ‘Akshaya Tritiya Celebration’. In…

Recently, Nikhil Kamath of Zerodha publicly offered to intern — without pay — at Aravind…

The sheen is wearing off traditional ecommerce. For all their size and scale, platforms like…

Satinder Singh, GM India, Royal Canin “The entire market has transformed from when we first arrived…

Cricket is a passion for most Indians. So is food. Imagine marrying the two —…

IPL season is hotting up and the ad breaks are as interesting as the match…

To be at the company that actually markets marketing is incredible, says Lara Balazs, the…

LAYERS OF MEANING: ‘Marilyn Diptych’ by Andy Warhol Whenever I am in London, I make…

KP Bhavadasan, Managing Director of KP Namboodiri’s KP Namboodiri’s — the toothpowder company in Kerala…

Trump’s tariffs have heightened uncertainty among brands and advertisers

On the campaign trail

If you look at your living room, the TV has evolved from the old cathode-ray…

It was AI that dominated conversations at the just concluded Adobe Summit in Las Vegas,…

Steve Jobs famously said, “You can’t connect the dots looking forward; you can only connect…

It’s the season of Holi, and IPL is not far behind. While the premier T20…

Reshma Budhia, CEO of Toss the Coin (TTC), joked with co-founder and Managing Director Jayan Narayanan…

Fairs offer a fun way to gauge what’s trending. A walkthrough at Aahar 2025 in…

It has become de rigeur for brands to put out some strong positive messaging around…

Does gender play a role in entrepreneurship? Women have faced challenges of gender bias —…

It’s the opening day of Bharat Tex — the mega textile trade fair at Bharat…

India’s formidable array of craft traditions got full play at the just concluded Bharat Tex…

Charles Dickens sums up the Ranbeer Allahabadia episode quite well: “It was the best of…

This must be the busiest February for brands, who have been showering Valentine’s Day love,…

Ketan Mody, the COO of Reliance Consumer Products Ltd, the FMCG arm and a wholly-owned subsidiary…

Brands and political parties are about right positioning. Brand position is what you stand for and…

Bad Nauheim is a small town in Germany, with a population of just 33,000. It…

Meghana Sundaresan, 24, a microbiology researcher, is extremely conscious of what she puts on her…

As you enter the India Art Fair grounds, a monstrous cement truck that has been…

Come February and brands begin smelling of roses and romance. Even as Valentine’s Day fever…

India’s advertising industry grew by 6.3 per cent in 2024 despite macroeconomic headwinds; and, within…

The New Year seems to have put new energy into the ad world, which has…

A golden rule in marketing, says brand consultant Giraj Sharma, is to go where the…

If Shehzad (the man accused of stabbing Bollywood actor Saif Ali Khan) had tried his…

The year 2025 could well be one of contradictions, going by the 11th edition of…

The Pantone Color Institute has declared its colour of the new year 2025 — ‘mocha…

In a world filled with heavily funded start-ups that create noise by throwing money, how…

At the Consumer Electronics Show (CES), the influential tech event in Las Vegas that opens…

Three guys in a convertible, off on a holiday. Reminds you of Dil Chahta Hai, perhaps?…

The Digital Personal Data Protection (DRDP) rules have been put out by the Indian government…

Whether it’s the inside story on Zepto’s work culture, or a British tourist’s take on…

I don’t know if it’s in 10 years, five, or sooner, but change is coming.…

Newly launched uber luxury fashion brand Riccaro Corduso has unveiled a bold, stylish campaign called…

Luigi Mangione — a name that has sparked debates across the globe. The young man,…

As 2024 nears its end, many of you may be planning year-end parties to ring…

If you follow food vloggers on Instagram, you cannot help noticing the Wonderchef brand in…

A seven-city roadshow, several high-decibel brand collaborations, scintillating trailers... Pushpa 2: The Ruleaced it not just…

Back in 2013, ad networks Omnicom and Publicis tried to merge citing technological threats. The…

Cosmetics brand Swiss Beauty’s campaign #SajDhajKe celebrates the new-age bride who confidently takes charge of…

Colgate-Palmolive MD and CEO Prabha Narasimhan had put in place a four-pillar strategy that has…

Consumer goods major Marico Ltd made a strong play in digital a few years ago…

Takeshi Sano, who took over as CEO of Dentsu Japan in January this year and…

I have been in three big cities over the past month — Mumbai, Bengaluru, and…

Quick commerce is highly disruptive and, with multiple triggers for strong growth over the medium to…

A year ago Myntra launched FWD — short for ‘Forward’ — its dedicated Gen Z…

The WPP group, which comprises a host of agenciessuch as VML, Ogilvy, Group M, and…

“Every day sees a new trend,” declares Amit Wadhwa, CEO, South Asia, Dentsu Creative, a…

B Dayakar, CEO of the ICAR-Indian Institute of Millets Research’s Nutrihub, insists it’s a misconception…

Diwali ads are generally high in sugar. As in, 95 per cent range from bad…

Culture collective Kommune’s insights vertical, Stumble, has released its first culture report, ‘Consumed: A Deep…

Ethnic clothing brand Sabhyata, which produced a lovely festive campaign in 2022 featuring Sheeba Chadha,…

This October, ITC Maurya gave a taste of its seven-year-old progressive South Indian gastronomy brand…

When I visited Spain last month, my wife and daughter had only one ask of…

Home Centre’s Diwali campaign is centred around gifting items that elevate the beauty of a…

Customers in the US can look forward to more Indian flavours on store shelves. Ahead…

When three advertising veterans with a distinguished body of work band together to start a…

What keeps housewives, college students and corporate leaders glued to screens from 9.15 am to…

In the post-pandemic world, all of us had crawled out of our work-from-home caves in…

Festive season is here — the time when brands up their creativity and pull out…

It was a pitch fest of the Keiretsu Forum Chennai in late 2018, and Anusha…

The Puja and Diwali festive season is just ahead. This is the time of the…

The breakfast bread that India consumes is evolving — from the unhealthy white and brown…

Brand and design evangelist Lulu Raghavan has just released her book Go Further, Faster, which…

Farmery, a direct to consumer (D2C) disruptor redefining the consumer experience with fresh, organic food…

“Jack be nimble, Jack be quickJack jump over the candlestick”Who would have imagined this early…

One advertisement tagline that has stuck on for years is JK Tyres’ ‘Total Control’. Over…

“This generation is an experience-seeker,” says brand consultant Sanjay Sarma, describing how, for the average…

This fortnight has been marked by two films with standout storytelling that tugs your heartstrings.…

A recent report released by the Advertising Standards Council of India (ASCI), in collaboration with…

“Where else can you be 50-year old, wear Mouse ears or dress as your favourite…

Furry companions never had it so good. Till a few years ago, you could count…

The monsoon is still active across India, and equally it has rained campaigns. After a…

The Advertising Club has forged a deal with the Institute of Practitioners in Advertising (IPA)…

India’s $130 billion lifestyle market, with fashion accounting for nearly 80 per cent and the…

(A-Z: This series of light hearted explorations on familiar objects from everyday life dear to…

When two award-winning chefs get together it’s bound to be an unforgettable evening of gastronomic…

The Chola dynasty and its nearly 1,500 year rule over southern Indian and southeast Asia…

The festive season is around the corner, with Raksha Bandhan, Janmasthami, Onam starting it all…

Yoga, an ancient practice that originated in India over 5,000 years ago, was traditionally limited…

Imagine swapping your morning commute (groan!) for a cozy spot at home with a cup…

At 35-year Lisha Vineeth’s home in Kochi, dishes like rasam, avial and kaalan simmer in…

It’s said that the good that people do lives on long after they are gone.…

Brands are chasing their own pot of gold at the Olympics, piggybacking on athletes and…

With the Paris Olympics 2024 set to kick-off on July 26, a contingent of 117…

Later this month, the 2024 Olympic Games will open in Paris. For 19 days, millions…

A surprise recent success in the energy drinks category in India is Pepsico’s Sting which…

A noticeable trend this fortnight was the growing number of brand campaigns created by independent…

A-Z: This series of light hearted explorations on familiar objects from everyday life dear to…

In the bustling households of India, where every appliance tells a story of utility and…

It was a dull fortnight for ad commercials — perhaps due to the confusion created…

Adrian Mendonza has joined Rediffusion as a senior national creative resource. He will oversee creatives…

Cheil X, part of Cheil SWA group, has adopted a new visual identity and philosophy…

With India’s triumphant T20 World Cup win, the ongoing UEFA European Football Championship and Tour…

In February 2011, when the ODI World Cup was on, a friend who heads the…

Think Ram Madhvani and most people would instantly recollect Sushmita Sen’s Aarya or Neerja —…

“India has been praying for years with Cycle brand agarbathies, and now the brand aims…

My wife and I were in Coimbatore recently. While in this city, there is a…

As ad folk networked alongside the azure blue Mediterranean sea, sunny beaches and glamorous yachts,…

Day marketing dominated the ads of last fortnight with Father’s Day eliciting a rush of…

In a world where creativity is facing an imminent threat from AI, data and technology,…

The moment you think of a uniform, the first image to enter your mind would…

Disney+ Hotstar has launched an advertising feature for pausing ads exclusively for its Connected TV…

Retailers witnessed sluggish demand in May amidst elections, but are betting on a better second…

If there’s one object that has revolutionised the Indian middle-class living room, it’s the television…

Food delivery app Zomato recently introduced a new feature that suggests “healthier options” when customers…

Is the ad and media community adapting to disruptive changes fast enough? The onslaught of…

At any given point if you log into social media platforms, you will see people…

ITC Grand Chola has organised a gastronomic celebration at Madras Pavilion to commemorate World Environment…

My wife and I were travelling in Meghalaya a few weeks ago. We visited Shillong…

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to…

The 2024 edition of the ad and media festival Goafest will see a lot of…

This fortnight a print ad overshadowed all the TVCs, becoming the talk of the town.…

It’s a rainy morning in Chennai, unusual during the peak heat of May. Ajoy Chawla,…

With its adjustable handle, trolley wheels and lightweight exterior, the suitcase evokes style, and more…

How to manage the marketing communication strategies for a brand that is sold all over…

A few days back, an AI-generated video featuring Mamata Banerjee made waves on social media,…

If there’s one object that symbolises the Indian middle-class pre-liberalisation, it is the scooter for…

Advertisers love mothers — after all they wield undue influence in the shopping decision. Millions…

Meet anyone in the recruiting industry and the constant lament is how finding the right-fit…

It’s been ten years since the DDB Group bought out 22feet, a fast growing independent…

I recently began using a Mont Blanc Meisterstück fountain pen. It is a pleasure to…

Goafest, the premier event of the advertising and marketing community is back — but this…

When the shoe does not fit, it’s time to rethink size measures! And that’s what…

In a world where convenience reigns supreme, the evolution of technology has led us down…

The advent of summer has seen brands at their light-hearted best. Quirky scenarios and humorous…

With just a few days to go for the first phase of #GeneralElections2024 to begin,…

The start of the financial year has seen brands get off to a great start…

There was homage to history. There was homage to grapes and wine and misty hills.…

It’s just over a month since Babita Baruah took charge as the CEO of VML…

As symphonic as the ‘tring-tring’ of the telephone, and the ‘ding dong’ of the doorbell,…

My favourite marketing moment of the recently concluded Tata Women’s Premier League (WPL) came when…

Guess who is hitting the jackpot on India’s start-up street? Their films might be hit…

Publicis India is ramping up its creative leadership. It has appointed Aman Mannan and Shitu…