Advertisers love mothers — after all they wield undue influence in the shopping decision. Millions of ads have been made portraying mothers recommending everything from […]
Category: Digital Marketing
The changing tone and language of job ads
Meet anyone in the recruiting industry and the constant lament is how finding the right-fit candidate is very tough. Could it be the fault of […]
How the blended model is working for DDB Tribal
It’s been ten years since the DDB Group bought out 22feet, a fast growing independent digital agency (named interestingly after the size of our small […]
Brands keep time in so many interesting ways
I recently began using a Mont Blanc Meisterstück fountain pen. It is a pleasure to write with, and its overall look and feel is so […]
Goafest is back — with a new theme and location!
Goafest, the premier event of the advertising and marketing community is back — but this time in Mumbai. The Advertising Agencies Association of India (AAAI) […]
Rethinking sizes – The Hindu BusinessLine
When the shoe does not fit, it’s time to rethink size measures! And that’s what is happening in India. There may soon be a new […]
R is for remote: The clash for control in the middle-class melodrama
In a world where convenience reigns supreme, the evolution of technology has led us down a path where every aspect of our lives is meticulously […]
On the campaign trail. – The Hindu BusinessLine
The advent of summer has seen brands at their light-hearted best. Quirky scenarios and humorous dialogues are being used to deliver summer laughs and the […]
Lok Sabha elections 2024: Young turks on social media
With just a few days to go for the first phase of #GeneralElections2024 to begin, every politician worth his salt or her sugar is out […]
On the campaign trail. – The Hindu BusinessLine
The start of the financial year has seen brands get off to a great start with several good campaigns flooding the screens. Some of these, […]