Google-backed Glance reveals AI-based commerce platform

Google-backed Glance reveals AI-based commerce platform

Naveen Tewari – CEO & Founder at InMobi & Glance

Google-backed consumer-tech company Glance has announced the launch of its AI-native commerce platform Glance AI. The platform uses advanced proprietary AI models to map each user’s unique AI look to real, shoppable products from curated brands across the globe.

Founded in 2019, Glance is a consumer technology company, creating an AI commerce platform to help consumers and businesses reimagine shopping using generative AI. It uses advanced diffusion models, personalisation engines and a live commerce layer to revolutionise the way people.

Available on Google Play Store and Apple App Store

The app will be available worldwide on both Google Play Store and Apple App Store. While the initial model is trained in fashion, Glance plans to extend the same experience to categories such as beauty, accessories and travel later this year.

Naveen Tewari, Founder & CEO of InMobi & Glance, said, “The internet is being rewritten from curated feeds to AI-generated realities. Glance AI reimagines how billions of consumers worldwide will discover, visualise and shop, replacing intent with inspiration and search with autonomous agents. Embedded across phones, TVs and brand stores, Glance AI marks a paradigm shift in commerce. It is one of the most ambitious technological efforts in our journey and a bold step toward shaping the future of AI-driven consumer experiences.”

Glance AI is built on a three-layered deep tech architecture including a Commerce Intelligence Model, GenAI Experience Model and a Transaction Journey Model. The platform has already integrated its proprietary models with platforms such as Google Gemini and Imagen on Vertex AI delivering hyper-realistic, personalised experiences to users.

(With inputs from BL Intern Rohan Das)

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Published on May 22, 2025

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